7 Tips On How To Market A New Laundromat

May 8, 2023

At Speed Queen, we understand that our assistance goes beyond just choosing the right machines and layout for your laundromat. We have a wealth of experience and can help you with various aspects of running a successful laundromat business.

One crucial element of a successful laundromat is attracting and retaining customers. It’s essential to communicate to your potential customers that you exist and offer something valuable. While word of mouth and signage can help, it’s important to market your laundromat effectively.

So, how can you market your laundromat?

Here are some proven methods:

1: Online Listings

Listing your laundromat on websites such as Google Maps or business listing sites can further enhance your online presence.

2: Signage

If your laundromat is tucked away, visible signage, including illuminated options, can attract more customers. Check if there are options for street front signage to increase visibility.

3: Website / Social Media

Having a website and social media presence can help build trust with customers and reach a wider audience. Your Google Business listing, including customer reviews, can also improve your online visibility and ranking in local search results.

4: Google AdWords

Using Google AdWords allows you to reach a wide range of potential customers. Targeting specific keywords, such as “laundromat in REGION,” can help you outrank your competitors and appear at the top of search results.

5: Local Business Partnerships

Collaborate with other local businesses, such as hairdressers and cafes, by offering them the convenience of using the Speed Queen payment app. Utilise existing promotional materials, such as voice announcements and bollard signage, in shopping malls if applicable. You can also put up posters in local businesses with permission.

6: Tailor Your Promotional Material

Customise your marketing campaigns based on the local market and demographic. For example, if your laundromat is located under apartments, target residents with special promotions or consider sponsoring local sports teams.

7: Local Letterbox Drops

Distribute leaflets in the neighbourhood to let potential customers know about your laundromat. You can also target areas near your competitors and provide a compelling reason for customers to choose your laundromat.

Marketing for a laundromat can be simple or complex depending on the location. A good location with high visibility or foot traffic can make marketing easier, but in other cases, additional promotion may be required. Our experienced distributors are here to help you determine the best approach for your specific site to ensure the success of your laundromat business.

Want to discuss how we can help grow your laundromat?